Design 1: This poster was targeted at the younger hard-core mountain sled rider. The design reflects a youthful, dynamic and vibrant design that also includes some the accessories offered for this specific rider. 

Design 2: This poster is for trail riders who are more chill and ready to cruise on groomed paths. Both riders like to customize their sleds so the POP was meant to bring awareness and show a sampling of the products offered by Yamaha.