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Michael Sifuentes : Portfolio

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Wisconsin Lottery - Lead The Pack Campaign

TV: One soon-to-be legend will score the ultimate bragging rights with the Wisconsin Lottery Packers Scratch Games. Instant cash prizes are just the beginning—every ticket is a shot at a bonus drawing for a legendary game day at Lambeau Field. We’re talking a private suite experience for you and 24 friends, plus transportation to make your entrance unforgettable.Packers Scratch Games. Become a legend.

Print: Carrying over the energy and star power of the TV spot, the print campaign features the same hero cast along with diverse supporting talent to connect with a wide range of audiences. With bold, playful visuals and dynamic type integration, the ads reflect both the vibrant tone of the TV commercial and the visual style of the Packers Scratch Game tickets. Results were a cohesive, high-impact successful campaign across all platforms.

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Spanish Luis Ad.jpg
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