“Happiness Is...” invites each traveler to define joy on their own terms. It’s a celebration of individuality and an open-ended phrase that becomes deeply personal. Whether it’s catching your first wave, wandering through a vibrant mural-lined street, or simply unwinding with loved ones by the ocean, Virginia Beach becomes the backdrop for your own version of happiness.

This evolved campaign connects with a broader audience by embracing the full spectrum of experiences the destination offers. From adventure seekers to art lovers to families looking for ease and comfort, “Happiness Is...” reflects the emotional and experiential diversity found in Virginia Beach.

Because happiness isn't one-size-fits-all.