“Happiness Is...” allows us to celebrate this individuality and assign your own meaning. We wanted to inspire people to discover their own version of happiness in Virginia Beach, whether it’s conquering a wave, exploring our vibrant art scene, or simply relaxing with loved ones. Happiness is more than just a place; it’s a personal journey filled with unique experiences.

This ad campaign evolution allows us to connect with wider audiences and showcase the diverse range of experiences Virginia Beach has to offer.

Happiness is... unique

Happiness is... shared

Happiness is... accessible

Visit us and share your “Happiness Is...” story.