Rooted at the shoreline and radiating outward across Sarasota County, our brand strategy harnesses the easygoing, revitalizing energy that defines the destination. It's that irresistible feeling, both serene and exhilarating, that captures the essence of daily life here and keeps visitors coming back.

The “Splash” campaign beautifully translates this spirit through a bold visual direction featuring stylized waves and bursts of vibrant color. A celebration of our coastal lifestyle brought to life and full of energy.

This lively and expressive concept thrives on dynamic visual effects that mirror the joy, excitement, and contentment felt by residents and travelers alike. Through a mix of existing imagery and newly developed assets, we enrich every moment, making them more vivid and emotionally resonant. Think fluid animated GIFs, motion-driven video elements, and design that moves as effortlessly as the tides.

Distinctive and ownable, Splash positions VSC for next-level brand differentiation. Creating a visual identity that not only reflects the destination but sets it apart for years to come.