What if Alaska were a person? Able to take you by the hand and guide you on wondrous journeys? Whisper in your ear of secrets waiting to be discovered? Able to equally speak with authority and compassion?

“I am Alaska” gives Alaska a personality. Spoken in first person as a voice that can change from respect and reflection to unapologetic pride. The campaign becomes emotion expressed in emotion. Compelling and enticing. Inviting in authentic tone and adaptable to be informative to regional interests, specific experiences, and misconceptions of accessibility, among many. 

“I am Alaska” isn’t messaging that talks at you, it’s a conversation with you.