Travel is all about moments and sharing them, whether with loved ones or your social media followers. Montana is no exception. To make capturing and sharing those experiences even more fun, we created a custom series of GIF stickers for Visit Montana, designed specifically for Instagram Stories.

These playful, travel-inspired stickers gave visitors an easy, creative way to express their Montana adventures, from moment they landed in Montana to epic hikes to cozy campfires. Available throughout the visitor journey, they helped boost social engagement and familiarize travelers with everything the state has to offer.

The results? Over 5.1 million uses and counting.
Small stickers. Huge impact.