"Get Estes Inspired" was more than just a tourism campaign, it was a movement designed to promote sustainable travel and visitor education in and around Estes Park. With Rocky Mountain National Park facing the challenges of over-visitation, and the local community eager to attract visitors who tread lightly, the campaign focused on a shared goal of protecting what makes the destination so special.

At the heart of the solution was community involvement. Locals were positioned as the heroes of the campaign, featured prominently in visual storytelling and given a platform to share messages about responsible travel and stewardship. By putting residents at the forefront, the campaign fostered authenticity and local pride while helping visitors understand their role in preserving the environment.

The “Get Estes Inspired” concept also extended to social media, encouraging both residents and visitors to share personal stories, stunning visuals, and meaningful insights about their connection to Estes Park. This created a ripple effect inspiring a respectful, like-minded audience to engage with the destination in a way that honors its natural beauty and community values.

Ultimately, the campaign helped build a shared culture of appreciation, responsibility, and love for nature. Uniting visitors and locals alike in the mission to keep Estes Park wild, beautiful, and welcoming for generations to come.