Tucked along Florida’s Gulf Coast, Crystal River is a truly one-of-a-kind destination and the Manatee Capital of the World, where hundreds of gentle manatees gather in the serene, spring-fed waters each year. Here, the warm saltwater of the Gulf merges with crystal-clear rivers and natural springs beneath a canopy of moss-draped cypress, palms, and blooming magnolias, creating a setting that feels both tranquil and timeless.

Surrounding towns like Floral City, Homosassa, and Inverness offer a glimpse into Florida’s charming coastal past, with laid-back attitudes and old-school character that welcome visitors with open arms. These communities, nestled within Citrus County, invite exploration and reflection. A true step back in time with all the magic of the present moment.

The campaign’s greatest challenge and opportunity was balancing the signature, immersive water experiences like swimming with manatees and scallop diving, with the vibrant stories unfolding above the surface. From scenic bike rides and wildlife encounters to small-town charm and local eats, Citrus County offers exhilaration in equal measure on land and water.

This is more than a getaway. It’s a place to reconnect, recharge, and rediscover the wild heart of Florida. Unfiltered, unforgettable, and unlike anywhere else.

Proud recipient of the 2024 IAC Award for “Outstanding Integrated Advertising Campaign”.

Materials include:
-Print
-Animated Rich Media Take Over
-Digital