Cantaro Tequila

To break away from the traditional, heritage-heavy look common in the tequila aisle, the client sought a bold, contemporary design that would speak to a younger, style-savvy audience. The result is a striking geometric label inspired by Aztec patterns. Modernized to command attention on the shelf. With its vivid lines and energetic rhythm, the design feels festive and vibrant. Perfect for catching the eye of partygoers scanning the liquor store for their next standout bottle.

Sendero Tequila

The creative direction for Sendero embraced a refined, heritage-inspired approach. Striking a careful balance between tradition and modern sophistication. The design channels a classic, timeless aesthetic, crafted to elevate the purity and brilliance of the silver tequila.

A key challenge was showcasing the clarity of the spirit itself. This was solved through an innovative use of layered label design featuring complementary graphics on both the front and reverse side of the bottle. This creates a sense of depth and dimension, drawing the eye through the crystal-clear liquid and emphasizing the pristine quality of the tequila.

The result is a design that feels both authentic and elevated. Honoring Sendero’s historical roots while delivering a distinctive, premium shelf presence.